Submission for Brand Mirror Reflection Tool – 2026-04-22 17:45:55
By tom
Results: Brand Mirror Reflection Tool
Your Answers
| Category | Question | Score |
|---|---|---|
| Up to date | Our brand is always up to date with the latest marketing trends. | 1 |
| Self awareness | We are aware of how people think and feel about our brand. | 2 |
| Uniqueness | Our brand has a distinct and unique personality, and this is clearly reflected in all our communication. | 3 |
| Problem solving | When something is not working for our brand (ex. in the context of communication, strategy, or packaging), we immediately tackle it and look for other solutions. | 4 |
| Inspiration | We take inspiration from various sources (ex. art, pop culture, films, etc.) when we think of ideas for our brand. | 2 |
| Open to new things | Our brand is open to trying something new and untested to help it stand out and be relevant. | 4 |
| Receiving feedback | We take customer feedback positively and constructively. | 1 |
| Digital presence | Our brand has a strong digital presence. | 4 |
| Deeper impact | Our brand has a deeper impact on people, something that goes beyond the functional or essential ones. | 2 |
| Unconventional tactics | We use unconventional or disruptive marketing tactics (ex. guerilla marketing, interactive installations, infiltration marketing, etc.) | 4 |
| Taking a stance | Our brand is willing to take a stance on social, political, or ecological issues. | 2 |
| Human-first | We use technology to our advantage, but we still believe that genuine human insights yield the best creative work. | 1 |
| Clear vision | We have a clear vision of where our brand is headed strategically and creatively 2-3 years from now. | 3 |
| Collaborations | Our brand thrives on creative collaborations with our colleagues and partners. | 4 |
| Innovation | Our brand leads its category with innovative products and services. | 1 |
| Customer engagement | We regularly engage our customers in the different stages of our relationship (ex. awareness, consideration, loyalty) in various relevant touchpoints. | 2 |
| Customer service | Our brand starts engaging and thought-provoking conversations with our customers. | 4 |
| Alignment with values | We align people, purpose, and profit as the three strengthen each other. | 2 |
| Empowering customers | We know our customers — what drives them, and what inspires them — and we use this knowledge to help and empower them. | 1 |
| Authenticity | We value authenticity over perfection and are not afraid of sharing our brand’s real identity. | 3 |