| Up to date |
Our brand is always up to date with the latest marketing trends. |
2 |
| Self awareness |
We are aware of how people think and feel about our brand. |
3 |
| Uniqueness |
Our brand has a distinct and unique personality, and this is clearly reflected in all our communication. |
3 |
| Problem solving |
When something is not working for our brand (ex. in the context of communication, strategy, or packaging), we immediately tackle it and look for other solutions. |
2 |
| Inspiration |
We take inspiration from various sources (ex. art, pop culture, films, etc.) when we think of ideas for our brand. |
1 |
| Open to new things |
Our brand is open to trying something new and untested to help it stand out and be relevant. |
1 |
| Receiving feedback |
We take customer feedback positively and constructively. |
1 |
| Digital presence |
Our brand has a strong digital presence. |
1 |
| Deeper impact |
Our brand has a deeper impact on people, something that goes beyond the functional or essential ones. |
2 |
| Unconventional tactics |
We use unconventional or disruptive marketing tactics (ex. guerilla marketing, interactive installations, infiltration marketing, etc.) |
1 |
| Taking a stance |
Our brand is willing to take a stance on social, political, or ecological issues. |
1 |
| Human-first |
We use technology to our advantage, but we still believe that genuine human insights yield the best creative work. |
2 |
| Clear vision |
We have a clear vision of where our brand is headed strategically and creatively 2-3 years from now. |
1 |
| Collaborations |
Our brand thrives on creative collaborations with our colleagues and partners. |
1 |
| Innovation |
Our brand leads its category with innovative products and services. |
1 |
| Customer engagement |
We regularly engage our customers in the different stages of our relationship (ex. awareness, consideration, loyalty) in various relevant touchpoints. |
2 |
| Customer service |
Our brand starts engaging and thought-provoking conversations with our customers. |
1 |
| Alignment with values |
We align people, purpose, and profit as the three strengthen each other. |
2 |
| Empowering customers |
We know our customers — what drives them, and what inspires them — and we use this knowledge to help and empower them. |
2 |
| Authenticity |
We value authenticity over perfection and are not afraid of sharing our brand’s real identity. |
2 |