Our brand is always up to date with the latest marketing trends.

We are aware of how people think and feel about our brand.

Our brand has a distinct and unique personality, and this is clearly reflected in all our communication.

When something is not working for our brand (ex. in the context of communication, strategy, or packaging), we immediately tackle it and look for other solutions.

We take inspiration from various sources (ex. art, pop culture, films, etc.) when we think of ideas for our brand.

Our brand is open to trying something new and untested to help it stand out and be relevant.

We take customer feedback positively and constructively.

Our brand has a strong digital presence.

Our brand has a deeper impact on people, something that goes beyond the functional or essential ones.

We use unconventional or disruptive marketing tactics (ex. guerilla marketing, interactive installations, infiltration marketing, etc.)

Our brand is willing to take a stance on social, political, or ecological issues.

We use technology to our advantage, but we still believe that genuine human insights yield the best creative work.

We have a clear vision of where our brand is headed strategically and creatively 2-3 years from now.

Our brand thrives on creative collaborations with our colleagues and partners.

Our brand leads its category with innovative products and services.

We regularly engage our customers in the different stages of our relationship (ex. awareness, consideration, loyalty) in various relevant touchpoints.

Our brand starts engaging and thought-provoking conversations with our customers.

We align people, purpose, and profit as the three strengthen each other.

We know our customers — what drives them, and what inspires them — and we use this knowledge to help and empower them.

We value authenticity over perfection and are not afraid of sharing our brand’s real identity.