With GIVE AIR TO INNOVATION, Avery Dennison made quite an impression on the visitors of Foam Expo in Hannover. The fact that Opel is currently in talks with Avery Dennison is the result of a highly targeted communication strategy and a coherent creative approach to branding, booth design, and lead generation. Avery Dennison was a true breath of fresh air amidst the gray cloud of bullet points and dull demo stands.