PLANTING
COOL
IDEAS
QLOE
QLOE is a new, innovative cooling liquid developed by OLEON. BRANDON & BRANDA immersed themselves in the world of liquid cooling when they developed its strategy and branding. It was important to highlight two things: the fact that the product is plant-based, and that it’s a cooling liquid. The name QLOE sprouted from Chloe which means ‘young green shoot’, a reference to its plant-based origin. They dove deep in designing and used organic, flowing shapes, and cool colors. The ideas kept flowing with key visuals that creatively communicated the product function and characteristics. Definitely a good start in planting cool ideas for our client.
