REBRANDING
WITH A
SUPRISE ANGLE
VUB
In recent years, the VUB has reinvented itself with an ambitious educational vision and has developed the means to offer students a university education that goes far beyond simply acquiring a degree. While this may even put it a step ahead of other Flemish universities, that pioneering role remains virtually unexposed to those not directly associated with the university.
Being reasonably eccentric. Coloring outside the lines. Thinking out of the box. We do it all the time. But in the case of the VUB, you can take that very literally. We created the VUB’s new logo… with an angle off.
