VUB
Enlightenment through science and research has always been the purpose of the VUB. This is the guiding principle that lit the way when we at BRANDON & BRANDAcreated the branding of VUB Tomorrow, their science magazine.
The logo shows a sun moving over the horizon, a metaphor for not only living in the present but also looking forward to tomorrow. On the cover design of the printed magazine, we see a dark earth being illuminated by the light emerging from the horizon, communicating that science enlightens us and broadens our horizons. The VUB wanted to reach more people and ensure that the magazine is sustainable and future-proof, so we created the design of the digital magazine. This platform gives people free access to a wealth of articles, continuing the spread of knowledge not only today but also tomorrow.
