Your mental health matters.
There is an increase in mental health issues worldwide, and this is something that a lot of people still don’t see as a ‘real’ problem. Thankfully, there is a group of clinical psychologists, researchers, and professors at the VUB who DO mind that this is not being addressed.
BRANDON & BRANDA created the branding and strategy for this significant undertaking. WeDoMind: the collaborative interdisciplinary organization within the VUB focusing on scientifically validated psychological research seamlessly translated into innovative and socially accessible and involved mental health solutions.
Adding a human touch is essential to the branding — from the handwritten fonts, the imagery, and the soft, welcoming colors — because people are the focus of WeDoMind. And the messaging is clear: Your mental health matters.
