Creativity. Renewed.
Renewi is a waste-to-product company that recycles waste which are used to create new products. They wanted to bring attention to their Circular Materials as an essential foundation in sustainable and climate-friendly production. Who knew that you could make a cabinet from wood chips? Or fuel a stove with organic waste? Renewi did.
To help bring awareness to this, BRANDON & BRANDA created a striking campaign that shows how waste is given a new life. We made a series of side-by-side visuals showing the waste material on one side, and what it could become on the other. The Circular Materials follow the shape of the object it’s transformed to, showing their potential as high quality and sustainable materials for manufacturers who want to reduce their carbon footprint. Same with design, it can be reimagined into something that makes an impact. Creativity. Renewed.
