DE LIJN
IS A
FORCE
De Vlaamse Overheid
“The line is a force.” With this credo, Henry van de Velde fought for overcoming the purely decorative and ornamental, advocating for a new style that would replace the traditional forms of historicism. Thus, he became a precursor to the ideas of the Bauhaus movement.
When the NMVB was looking for a new, understandable brand—following the transfer of urban and regional transport from the federal government to the three regions—BRANDON & BRANDA initiated a creative journey with the end goal being the wordmark De Lijn. After 6 months, it became a household name with a 95% brand awareness. All thanks to the power of the clear visual line with a dynamic logo withstanding weather, wind, and time.
