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MAC
CROWN
GIN

Mac Crown

Mac Crown London Dry gin wanted a packaging design to match its crisp, clean, aromatic flavour. Classy, yet accessible. Crafted in the spirit of tradition but infused with a modern edge. And BRANDON & BRANDA was bestowed the crown for this challenge. 

We used the colours red and yellow — red, as a nod to traditional and heritage, and yellow, for vibrancy and the brightness of flavours. The fonts are modern and bold, commanding you attention from the shelves, setting the product apart from the competition. As a final touch, we added an icon of a crown, a reference to its name, and an homage to the old-world craft that we continue to enjoy today.